Agile Product Management Course Outline


Analyzing Your Role as a PM in the Lean Enterprise

  • Describe Product Management’s role and responsbilities
  • Identify Product Management stakeholders and collaborators
  • Explain Design Thinking for Product Management

Continuously Exploring Markets and Users

  • Explain market research in the context of Continuous Exploration
  • Discover the right hypothesis and ask the right questions
  • Apply data-driven practices to answer questions
  • Playn your research
  • Use Innovation Games® for Customer understanding

Driving Strategy with Market Segmentation

  • Explain market segmentation
  • Create market segments through market research
  • Determine market segment value
  • Access market segment fit

Using Empathy to Drive Design

  • Describe the purpose and use of personas
  • Create and use personas
  • Improve Customer experience through empathy

Improving Flow with Kanban and XP

  • Build your Kanban board
  • Measure and optimize the flow
  • Build quality in
  • Foster engineering craftsmanship
  • Facilitate collaboration with Architects, System Team, and Operations

Defining Product Strategy and Vision

  • Explain the strategic purpose of your product
  • Create a compelling product Vision
  • Design value Propositions and business models
  • Design the Customer journey
  • Design the whole Product and Solution Context
  • Design platform, API, and data Startegy

Creating Roadmaps to BUild Solutions

  • Define Solution Intent
  • Forecast Roadmaps that link strategy to tactics
  • Organize Features for balanced Solutions
  • Refine Features into Stories and Story maps

Delivering Value

  • Visualize development flow using a Program Kanban
  • Estimate and forecast the backlog
  • Prioritize the Program Backlog
  • Create alignment with PI Planning
  • Execute the PI

Managing Value Stream Economics

  • Analyze Customer value
  • Choose type of value exchange
  • Establish costing and pricing
  • Create a sustainable economic model
  • Interpret in-licensing models
  • Design out-licensing models
  • Model financial performance and return on investment (ROI)

Creating Innovation in the Value Stream

  • Describe Value Stream and product innovation
  • Use Metrics to guide improvements
  • Manage innovations through Epics
  • Fund sustainable innovation
  • Apply rapid experimentation
  • Evaluate hypothesis outcomes: Pivot, stop, or continue